News

First Drop Philanthropy

While every launch will be unique, we've decided to do something extra special for our first one. For the first week of our drop, we're raising money for Children of...

First Drop Philanthropy

While every launch will be unique, we've decided to do something extra special for our first one. For the first week of our drop, we're raising money for Children of...

The 'PANJEH' Collection

Panjeh (پنجه) is claw.  Claws aren’t just for attacking — they’re for gripping your identity and clinging to your roots.  The lion has been watching over Iran for centuries —...

The 'PANJEH' Collection

Panjeh (پنجه) is claw.  Claws aren’t just for attacking — they’re for gripping your identity and clinging to your roots.  The lion has been watching over Iran for centuries —...

About Us

Deyar (دیار) is home.  Deyar was founded in February of 2025 with a mission to celebrate our heritage and to fill the gap in the market for authentic, Persian-inspired streetwear....

About Us

Deyar (دیار) is home.  Deyar was founded in February of 2025 with a mission to celebrate our heritage and to fill the gap in the market for authentic, Persian-inspired streetwear....