About Us

Deyar (دیار) is home. 

Deyar was founded in February of 2025 with a mission to celebrate our heritage and to fill the gap in the market for authentic, Persian-inspired streetwear. We aim to represent our Iranian community by combining contemporary streetwear with cultural pride. Our vision is to become a leading voice for Persian youth culture globally, connecting the diaspora with its roots and promoting representation and self-expression. We combine vintage aesthetics with high-quality materials. 

We invite you into our home, and hope you find what you're looking for.